2013 Pirelli Calendar
To celebrate its 40th calendar, the Italian company has decided to abandon the normal roster of fashion photographers such as Mario Testino and Terry Richardson, who transformed a trade publication into an annual celebration of “glamour” shots to grace the garage wall.
Instead, for 2013, Pirelli turned to one of the world’s most famous war photographers and sent him to Rio, host to the next football World Cup and Olympic Games, and vibrant hub of a country which is booming like never before.
Steve McCurry made his name documenting Afghanistan in the early 1980s, having smuggled himself into the country by growing a beard and wearing traditional dress. The American’s photograph of Sharbat Gula, a teenage Afghan refugee with vivid, haunted green eyes, became one of the most famous images in 20th-century photography after featuring on the cover of National Geographic.
“Well, I certainly didn’t think of myself as an obvious choice,” McCurry admits. “I’m not a fashion photographer. But Pirelli said they wanted me to do it my way, in my style.”
The result is an act of homage to a city and a country that Pirelli recognises as one of its most important future markets. “You can photograph nudes anywhere,” says McCurry. “But these models are clothed, and each of them has her own charity. They are purposeful and idealistic people. I wanted to photograph them in a special place, and Rio was perfect for that.”
I love this idea and the design of it. Just browse…
So me and the BF went to IKEA yesterday and guess what, it was his idea. We are planning our move to the future flat already, having not even found a place yet. But A. is happy buying knife sets, chopping boards and duvet covers whilst his mum gave us the cutest spotty and stripy mugs in the world (they are even cuter in real life!).
I love it and our new duvet cover set:
Yep, true for me. Guilty as charged…
How the media expected people to react:
How people expected they would react:
How people actually reacted:
Most accurate thing I have seen all night